Users will soon have a fresh option that enables them to lessen the amount of AI-made videos appearing in their timelines. This initiative comes as the service announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a global launch. This shift coincides with a rise in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, including computer-generated images to educational videos, and we want to provide users the power to adjust the amount of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its app identified as AI-generated. In total, more than 100 million media items are submitted to the app each day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the amount of artificial media they watch by opening the topic control feature in the application and choosing “AI-generated content”. Additional categories that are already be controlled under the tool include current affairs, style, beauty, and movement.
Platform Guidelines
The platform’s rules oblige users to identify “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the service will now attach an artificially created label to content made using its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This action is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The platform is furthermore introducing a $2m AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This initiative will support educational bodies dedicated to training computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, following debate over intentions to lay off a large number of content moderators in Britain. TikTok is expected to cut 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most graphic content ahead of it has to be seen by humans. The company stated a notable drop in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
